Judy Brady’s 1971 I Want a Wife is the real spec for personal agents, and the real market is the household COO and default parent, whoever that may be. The job-to-be-done isn’t Zwang’s luxury tea purchasing and personal MMA video analysis, and the market isn’t high-functioning individuals looking to 100x their agency. The bar to clear is status. Agents take off if or when having one signals what having a wife used to: someone else runs my life.